Thursday, January 31, 2008

Company Image

I just read an article on Computer World. DELL closed its kiosks around US and moved its products into major retailers like Walmart and Staples. That was the right business decision to make, but for the closed kiosks, they had to lay off a few hundred people. Some commenters say they went to their kiosks to work in the morning and the kiosks were simply not there. They then realized that they got laid off without notice and compensation. That ticked off some other people and say they won't ever buy DELL products again. I think when a company wants to lay off its employees, they should treat them with support, otherwise the consequence could be bad company image. In this case I think the execution was poor.

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